Spotify is a digital music, podcast, and video service that gives you access to millions of songs and other content from creators all over the world. Basic functions such as playing music are totally free, but you can also choose to upgrade to Spotify Premium.
Spotify also offers audio, video, and display ads on its music platform
These play between songs in users’ playlists. These also feature a clickable link that can send users to a landing page of your choice. The Audio element of the Ads is relatively straightforward to produce. You write the content (what you want to say), they record the ad and then send it back for you to approve it. You also need to set an ad budget and add targeting filters – such as location, audience music type, etc.
Although video ads may seem counterintuitive on an audio streaming platform, you can use them in multiple ways, such as sponsored sessions, video takeovers, or branded moments. Spotify rewards any viewer who takes the time to watch your video clip with 30 minutes of uninterrupted music.
The third type of advertising on Spotify is display advertising, giving you a chance to create a visual ad for such things as homepage banners, or mobile or desktop overlays.
A single ad campaign can start from as little as $250.00, which is considerably more than Facebook and Instagram, but given it is a relatively new advertising medium it is worth testing on your target market.
So if you’re looking for a new marketing avenue, Spotify might be worthwhile for your business.
Find out more at Spotify Ads